The most important thing to understand about your SocialSermons is that they are evergreen.

Now, what is evergreen?

Simply put, evergreen content is the kind of content that retains relevance. It's not time sensitive.

Here's why this matters:

You might feel the urgency to get all of your SocialSermons published before the next sermon is preached the following Sunday. And it goes without saying that how you choose to publish your SocialSermons is your call. But I want to emphasize that publishing every SocialSermon before the next sermon is preached is completely unnecessary.

Because, yes, while your SocialSermons are extracted from the previous week's message, they're engineered to be standalone pieces of content. By writing custom hooks for each video, we're in essence creating brand new mini-messages that stand on their own two feet.

This is what makes SocialSermons so valuable and potent for social media. They don't require additional context to be understood or viewed. And this also gives you the freedom to post them whenever you wish! You're under no pressure to get them all up before the next Sunday rolls around.

As for post timing, if you've opted to us publish SocialSermons on your behalf, we'll run custom reports based on the social accounts you've connected to our scheduling platform, Vista Social, to determine the best time of the day to publish your SocialSermons - this timing will differ day-to-day and it's based on the activity of your followers.

With that being said, now that discovery algorithms are driving distribution on social platforms - when you post on a given day matters considerably less than it once did. Of course, we still follow best practices here and try to post when it makes the most sense for your audience. But this won't play a dramatic role in the momentum of an individual post.

There's one more piece of this puzzle to discuss: what to expect when your SocialSermon reaches a wider audience than one of your typical social posts.

Stick to the rhythm of posting three SocialSermons per week and it's only a matter of time before one of your videos gets seen by more people than just your followers. This is how discovery algorithms work.

And depending on how much traction a post gets, it's quite common to continue receiving views and engagement for weeks after the sermon was first preached in-person and the SocialSermon was published online.

And this gets back to my original point on evergreen content. Each of your SocialSermons is a mini-message all to its own. And it's not that post timing is completely irrelevant, but it is quite low on the levels of importance.

So try not to sweat it! Consistency on social is what matters. Which is why every week you'll receive three SocialSermons from us. Publishing those three SocialSermons every week for months on end is what will translate to a meaningful presence on social media - not when in a given week you happen to publish. 🫡